Black is mostly associated with death, especially in the United States. It can represent decay — due to rot — based on how food breaks down and turns black. Black can represent evil, because it is the opposite of white, which often represents good. It can represent anxiety due to darkness and the unknown. A lot of black in an image can suggest depression and despair, as well as loneliness. However, despite all of the negative connotations, when combined with other colors, such as gold, it can represent luxury. Combined with silver or grey, it can represent sophistication, such as in the timepiece website shown below.
